212 | Pinterest for Professional Organizers: It's not just for recipes and decorating ideas!
Pinterest has a wealth of information for us professional organizers--but did you know it's also A SEARCH ENGINE? Where clients can find you and fall in love with you and your services? And where your SEO can thrive?
My guest today is an SEO expert for pro organizers and she is here to tell us all the goodness about how professional organizers can use Pinterest to increase their own SEO performance.
You can listen here, read the full transcript below, or find us on Apple, Spotify, or anywhere you love to listen to podcasts!
EPISODE INFO:
Boost Your Organizing Business with Pinterest: Expert Tips from Julia Renee Consulting
In this episode, Melissa returns to bring valuable insights on using Pinterest as a marketing tool for organizing businesses.
Joined by Julia from Julia Renee Consulting, they delve into the benefits of Pinterest for driving traffic, SEO strategies, and actionable tips for professional organizers. Julia explains how Pinterest works as a visual search engine, offers advice on creating effective pins, and emphasizes the importance of seasonal content.
They also discuss the value of maintaining a business account, repurposing old blog posts, and tools like Canva and Tailwind to streamline pin creation and scheduling. Whether you’re a Pinterest newbie or looking to optimize your current strategy, this episode is packed with practical advice to help you attract local clients and enhance your online presence.
01:30 Diving into Pinterest for Your Business
02:42 Introducing Julia Renee: Pinterest and SEO Expert
03:14 Understanding Pinterest as a Visual Search Engine
04:51 Creating Effective Pins for Your Organizing Business
11:34 Setting Up and Optimizing Your Pinterest Profile
18:36 Repurposing Old Content on Pinterest
18:48 The Longevity of Pinterest Traffic
19:40 Creating Effective Video Content for Pinterest
24:49 Using Pinterest for Seasonal Content
27:25 Pinterest for Local SEO
29:24 Blogging for SEO and Pinterest
34:31 Pinterest Management Services
36:59 Conclusion and Contact Information
LINKS FOR LISTENERS
LINKS FOR LISTENERS:
Julia Renee Consulting: Pinterest & SEO: https://juliareneeconsulting.com
Connect with Melissa for your free Pinterest helper: hello@proorganizerstudio.com
If you are interested in our Inspired Organizer® program, you can find us at www.inspiredorganizer.com and don't forget, we have a whole library of podcasts here, our YouTube channel, and you can find us on Facebook and Instagram at Pro Organizer Studio.
FULL TRANSCRIPT
Melissa Klug: Hey pro organizers. It's Melissa, did you think I was never going to record a podcast again? I know it's been a hot minute, but here I am. I am back. Never fear. I've never gone long. I actually had someone that I did a zoom with someone who was interested in, um, talking about some of our coaching services and she's like, Do you have like a regular schedule for the podcast and I'm like, no. And I've said this before, but if there is a week that there is not a podcast, up.
I just want you to know that it's not because I'm sitting on the couch, not doing anything. That means that I have some sort of complete insanity going on. And I just am not able to get an episode that I love out and I want to make sure that the episodes are really good and that they really hit you.
So thank you for your patience. And one of the things that I recommend too is going back. If there, if you are missing me, which. That's so sweet. If you do miss me, I really appreciate it. Um, and it definitely let my family know that you actually miss talking to me and hearing from me because I think they would like to hear from me less.
But anyway, If you want to go back into our catalog, we have 200. What are we on 211 podcasts? I don't even know. There is tons of stuff in the back catalog that is, uh, dare I say, really helpful. And it might be that a relisten kind of helps jog your memory. I do that for some of the business podcasts that I listened to. So highly recommend it.
If you're ever like, Hey, where's Melissa, what is she doing this week? Why isn't she podcasting? Lots of back episodes that you can go to. So this week I am bringing you an episode that is about something that you might not have thought of as being helpful in your organizing business for marketing yourself and for getting even those local in home organizing clients.
And that is Pinterest. I personally love Pinterest for home improvement projects and recipes, even though I don't like to cook. Um, it's one of the mysteries about me. I do like looking at recipes, but I don't like actually making them. Someday I will become the domestic goddess that I know I'm ready to be.
Anyway, I love using Pinterest, but Julia is going to talk to us about how to use Pinterest for your business. And we're going to make it really easy for you. I am also going to give you a little bonus, which is that if you email me at hello@proorganizerstudio.com and say, give me my stuff!, I will send you a couple things that I have created after talking to Julia that will help you get started on Pinterest.
So hit me up with that.
And without further ado here is Julia of Julia Renee consulting, talking to us about Pinterest. Have a great day, organizers!
Melissa Klug: We are back with a frequent guest. Is this like your, I think it's like your third time on the podcast. I don't know. You've been on several times. It might be.
Meet Julia, who loves SEO for professional organizers as much as Melissa does!
Julia Renee Consulting: Yeah. Yeah. So,
Melissa Klug: yeah. So Julia, so happy to have you back.
Julia Renee Consulting: Yeah. Thanks for having me again.
Melissa Klug: So you are an expert in one of my favorite things, which is SEO. I talk about it all the time. It's really important. And I just, I want people to be paying attention to it. But today we're talking about kind of SEO for something really specific. So do you want to tell us about one of your other passions?
Julia Renee Consulting: Yeah. So the other one is Pinterest. And Pinterest is actually a search engine. It's a visual search engine. So that's why I focus on SEO and Pinterest specifically.
Melissa Klug: Yeah. Can you tell us what a visual search engine is? I don't think I've ever heard that described before.
Julia Renee Consulting: Yeah. So just like a search engine, you go to Google, you type in, a question or, you're looking for inspiration, something.
And then Google will show you some results with different websites. Pinterest is the very similar concept where you go, type something into Pinterest and then instead of just like links or, Locations on a map or something like that. Pinterest is going to show you images and videos.
So if you ever go to Pinterest, all you are going to see are images and videos. You're not just going to see like links to websites with, the titles or something like that.
Melissa Klug: Right. So, Pinterest has been around, I, I was like one of the early adopters to Pinterest, like, way, way, way back in the day, you had to like, know someone who had a link and let you in, the whole thing, and I remember at the time, I was just like, oh my gosh, this is so fun, and it was like, there was so much cool stuff on it, and now it's just, it's totally exploded.
Julia Renee Consulting: Yeah, last
Melissa Klug: few years, especially like so many people are using it. And I know I tend to go to it personally. I don't know if this is maybe like demographically like my age range. I go to Pinterest way before I would consider going to YouTube. Yeah, I'm the same way. Like my teenagers will go to YouTube instantly like for everything.
So talk to me a little bit about, I think Pinterest feels a little bit more like, oh, either it's for big creators or it's for people that are doing recipes or whatever. So can you talk a little bit about Pinterest and how organizers are using it, can use it, how we should be using it a little bit more effectively.
Julia Renee Consulting: Yeah. So Pinterest, like you said, has really kind of taken off in the last couple of years. I think it's, it's definitely a combination of things. They added videos or at least started focusing more on videos in the last couple of years. So people have jumped on that wagon. They kind of adapted Instagram reels into what they called idea pins.
And then that has been through a lot of different iterations. So now it's just kind of video pins. And then they've also started ship. focusing more on e commerce and product sellers on Pinterest. So if you do sell products you can become a verified merchant. Super easy if you're like using Shopify.
But even if you're just, creating blog posts or, also videos Pinterest is still a really great platform for that. I'll say most of the time it's, those standard photo pins that are still driving the bulk of traffic for a lot of businesses. So for, organizers specifically definitely.
As an SEO person, I'm always recommending writing blog posts anyway. But using those blog posts on Pinterest even if I know a lot of people are like, oh, well, I don't have like beautiful photos or anything like that. People seem to care less about having like very curated photos. It's just kind of like Instagram where like back in the day you had these very professional photos and now, people are just posting cell phone selfies.
But even if I don't know that isn't. A concern of yours, you can definitely just use like pin graphics and do like, text overlay on top of images or even just get kind of like standard what do they call stock images and do a text overlay on that. So it doesn't necessarily have to be your image on the idea pin.
And then, Within your blog post, you can, show off the work that you're doing, even if it's not, your, your perfect curated photos and yeah, just leave people back to your blog post. And then from there, once they're on your blog post, leave them to, signing for your email list or checking out products, if that's something that you have, or your services, or, kind of using your blog posts to lead them where you want them to go once they get to your site
Melissa Klug: So you said something about, so I think we all know, all of us know how to post on Instagram.
All of us know how to post on Facebook. Also let's just go back just really quickly. Julia and I would both like you to write blog posts. Yes. Please write some blog posts. Please see our prior podcasts. And if you are an inspired organizer, I have extra stuff from Julia in the course.
So if you're an inspired organizer listener, please go into the course. You have lots of SEO tips from yeah, right. Those blog posts. But I think that we know how to put those things on Instagram and Facebook, Pinterest. I will say to me feels like, oh my gosh, I don't know how to post on Pinterest. So is it hard?
Is it easy? Tell us a little bit about that.
Julia Renee Consulting: It's not hard. It is, it can be a little different than other platforms. You do need to have an image. So, it's not like Facebook write. An update about your life and then post it without any, photos or videos or something. You do need to have a photo or a video to add to Pinterest.
And then when you go to upload, so, you'll just go to Pinterest, click on, they have like a little plus sign to add your pin. You'll upload your photo, your video. And then it has a title box and then a description box. So this is where it's like very similar to, Google and SEO and a little different from like Instagram.
The title is very similar to like the title tag. So, kind of like the title of the blog post or a variation of the title of the blog post. And then the description is kind of like a summary of what, people will find when they, click on the photo or video to go to the blog post.
So it's, You're not just like kind of writing a little update about your life or something like that. You are writing about your blog post or your, whatever content that you have, and incorporating keywords within the, the title and in the description, to help it, that pin rank on Pinterest and help Pinterest understand what that pin is about.
Melissa Klug: Right. So Pinterest and YouTube maybe are a little bit more linked like if people are doing YouTube content like that's the same thing the title and the description.
Julia Renee Consulting: Yeah, a lot
Melissa Klug: of rich content you can put in there of SEO, professional organizer. decluttering, organizing your location, your geographic location, all those things.
Those are great things. Does Pinterest have a limit on the number of characters?
Julia Renee Consulting: It does. I don't remember off the top of my head, but I honestly don't know I've ever reached the limit. It's pretty long. It's not like a, it's not like a meta description. That's only 160 characters. Like it's a couple hundred characters.
And you don't need to like go crazy and fill out every single one, just writing like a couple sentences. About, whatever is in the blog post or whatever is in the video. Another thing is you don't have to use hashtags. Hashtags is something Pinterest tried out like three years ago or something.
Didn't really work. People didn't really know how to use them. And then Pinterest was like, yeah, we don't worry about this anymore. Yeah, so just don't use hashtags. They don't matter. They don't, they don't hurt you if you do have an old pin that has hashtags. You don't have to go through and delete them, but like it doesn't help.
So just don't do them. I have seen a lot of people using chat GPT to write their pin titles and descriptions. And since chat GPT is using information from like, I think 2021 is or 2022 or something. Yeah. So it is actually using hashtags and a lot of pin descriptions that I've seen. So if you do want to use like chat GPT to get, at least get you started on writing pin titles and descriptions.
Just tell them not to use emojis or hashtags cause you don't need those.
Melissa Klug: Okay. That's good to know. That's I know that we were going to take like a quick detour, but FYI, if you are using chat GPT, which by the way you should, because it is, it offers a lot of great help, but. It is a start, not a complete solution and you've just said something really important.
So chat GPT, the, the, the most recent information it has in its learning is the last time I checked 2022. So it has basically two years of information. That has not been fully, like, whatever they do with it, sucked into their great big AI machine. So just know, I mean, that's a really great point. I had never really thought about that.
It's going to give you something that might have worked two years ago and isn't going to work now.
Julia Renee Consulting: And I mean, even though it's pulling information up until 2022, it's still reading, blog posts that were published in like 2019 that may have been like recommending hashtags or something. So yeah, you can't, you can't entirely trust ChatGPT yet.
It's a start. It's not the
Melissa Klug: whole
Julia Renee Consulting: thing,
Melissa Klug: So what do you recommend for people? So like for a professional organizer, let's say you've never been on Pinterest before, like you really don't know anything about Pinterest. Do you suggest like getting in there and just kind of looking around seeing what kinds of things that you react to?
Like I know. I will react to a pin that, visually had something like a little bit more interesting or description wise or whatever, like, do you recommend kind of getting a lay of the land and looking around a little bit or just diving right in?
Julia Renee Consulting: I think it depends on how comfortable you are with your brand and creating pins and things like that If you have absolutely no idea where to get started It is probably helpful to kind of search around on pinterest.
I would actually search maybe some similar blog post topics that you have or just general organizing topics Kind of see what people are doing, but then you don't want to copy them because you want Yeah, you want to make sure that your content is standing out So get an idea of what people are doing, but don't copy them make sure everything that you're using on your pin designs is in line with your brand.
So if you, have like more cooler tones because you want people to feel like relaxed when they come to your website because they're already stressed about all the clutter that they have in their house. Don't use like bright red on your pin designs because that's not going to match what people are going to see when they go to your website.
So making sure that you are using your branding, your brand colors, fonts, all of that. Or at least something very similar, because if you have maybe a lot of like script fonts with your website, which I don't recommend having a lot of,
Melissa Klug: because
Julia Renee Consulting: that can be harder to read.
But that really is harder to read on pins, especially when you want to have something that stands out. So at least make sure you're using fonts that kind of align with your brand if you're not using your, exact brand fonts.
Melissa Klug: Yeah, that's just a great suggestion in general. And I feel like the last time we talked, we talked a little bit about script fonts.
Maybe I'm just making that up, but it might've been someone else entirely anyway, whatever. It doesn't matter. Script fonts. I'm a big fan of script fonts. I like them. I think they're fun designs. They are very hard for people to read.
And,
Especially the age range of people that we're generally targeting.
A lot of times those are ones, and especially on Pinterest, if you think about if you've ever searched Pinterest, you have to make those pins really super easy to read so that people who are just looking at that one little kind of thumbnail essentially can read what you have on there. It's important.
Julia Renee Consulting: Yeah. Especially because I think it's like 70 percent of people on Pinterest are using like the Pinterest app on their phones. So it's even smaller. So like whatever you're designing on your desktop, you have to make sure also stands out and super easy to read on your phone.
Melissa Klug: Yeah, Canva, I am positive has a Pinterest setting like if you do it.
Yeah, so you can go to Canva, which I'm going to say this for the millionth time if you do not grow, please go run and get it. It's the best 13 I spend a month. Frequently wonder why they don't charge me more money. But you can just go and click a new thing and just they give you a ton of different things and you just type in Pinterest and it will give you.
The exact size that you need to be sized properly for Pinterest. And then you can go into their templates or themes and just put like, I don't know, kitchen organizing, whatever, or kitchen and just get a beautiful graphic. And then, like you said, just put some text over it. It's, it's really, really easy to do.
Julia Renee Consulting: Yeah, Canva makes it really easy. And yeah, like you said, they already have templates that you can just like swap out your colors and fonts for.
Melissa Klug: Yeah. So if people are diving into Pinterest, do you recommend that they set up kind of a business page and have some Some things that they follow, like, so on Pinterest, you can follow people.
And so if someone wants to follow you, like if they find one of your pins and then want to follow you, if someone's really into Pinterest, like they're going to want to see like a page that's built out. Right. Is that fair?
Julia Renee Consulting: Yeah. Yeah. So followers are helpful because when someone follows you or. Even if they like interact with a lot of your pins, Pinterest is more likely to show your content like in their home feed.
So just when they open Pinterest, they're not searching anything. They're just scrolling, which people do. I do that. Yeah, I do too. Yeah, so, it is helpful to have followers. It is not, I'll say it's not necessary to, like, have a ton of followers in order to see a lot of traction and traffic from Pinterest.
So it's not like Instagram where, like, you need to get 10, 000 followers in order to, like, have your posting by 100 people. So it is helpful in that sense. But yeah, when people go to your profile, you don't want to have, like, boards that are, all over the place, or I see this a lot where someone, like, it has a board that has one pin on it or a board that hasn't been updated in five years, something like that.
So making sure that your boards at least have a couple of pins on them. Look a little bit built out. And for anyone who's like, brand, brand new to Pinterest boards are basically just like, categories of your content. So you can have different boards for, kitchen organizing, kitchen cabinet organizing, pantry, like you can get very specific.
And it's actually helpful to get a little bit specific because the more keywords that you're targeting within your board titles and board descriptions. Again, the more information you're giving Pinterest to know, because people do search by boards and then also whatever pins you have pinned to that board kind of reinforces to Pinterest like, oh, this is about pinch, kitchen cabinet organization, or this is about, products for organization, something like that.
So don't just have like kitchen, like, get, Specific with like, pantry shelf organization, something like that. But then also don't get so specific that you only have that one pin that is relevant to it. Because again, you do want to make sure you have a few pins for all of your boards.
Melissa Klug: Pantry paperclip organization. Yes. A little too specific. Yeah. The, so you said, I wrote down, I actually wrote down while you were talking, I'm like, so pro organizer studio has a pretty robust Pinterest that I don't do like remotely enough with us. That is a definite it's a definite weak spot for me.
So I was personally excited to talk to you today, but I just wrote down, I was like, Oh, update my boards. Cause I know my boards are. For sure. At least four or five years old. And I'm sure that they have a bunch of old stuff. Like I, I could totally read from that now. It'd be a very enjoyable way to spend an evening.
So, yeah.
Julia Renee Consulting: Yeah. And then also if you like maybe started with a personal account or currently have a personal account that you're, transitioning to a business account or something, and you have like a bunch of boards that you don't want to delete, but just aren't relevant you can make them private boards or you can just archive them if you're, you kind of want to like Refer back to them if you want to, but you're not currently like pinning new content to it.
So that way you don't like, lose anything that you've pinned because yeah, I, I made my account a business account after having a personal account. So I had a bunch of recipes. I'm like, I don't want to have to create a new account and like re pin all of these. So I just make those private.
Melissa Klug: I love that.
So if someone is just starting out, let's say has never done a pin before, do you recommend going back into kind of your content that you've put up and just reposting it all? Like if I have old blog posts, like as long as they're still relevant, like post it on Pinterest, it's a brand new source for people to find your stuff, right?
Julia Renee Consulting: Oh, yeah, definitely. And that's why one of the reasons why I love Pinterest is because if you have built up a bunch of content over the years you're probably not like re sharing it on Facebook or, Instagram regularly but you can re share it on Pinstagram. Pinstagram, wow.
Melissa Klug: That would actually be a great combination.
Yeah, that would be.
Julia Renee Consulting: You just came up with something new and I'm Yeah. Yeah, I'll just see if I can, I can get some funding for that.
Melissa Klug: Yeah. You should go grab that URL while you're at it.
Julia Renee Consulting: Yeah, so if you are, you have a ton of old content, you can like definitely repurpose that on Pinterest.
Definitely check to make sure it's still like relevant and you're not pinning to, a bunch of product links that, lead to four or four error pages or something like that. But yeah, and then Pinterest is great because it can bring a lot of sustainable traffic to your website, so something that you pin today can like, give you traffic for months to even years to come, rather than like Facebook and Instagram, you have a post and then it disappears after like, Yeah, yeah, so this is, really great for kind of building up that sustainable, evergreen traffic.
I've seen pins. I had a client who had a pin from like 2009 that was still bringing traffic to her site.
Melissa Klug: Yeah. That's like a thousand years ago. I know,
Julia Renee Consulting: but it was like still relevant. People were still, continually to save it. So then it was still being shown to new people on Pinterest. Yeah.
Melissa Klug: Oh, that's super cool.
Julia Renee Consulting: So I can't promise something that you pin today is still going to be there in 10 years, but it is definitely longer than, Facebook and Instagram.
Melissa Klug: That's crazy. Okay. So on that front though, so since, like YouTube has their shorts that they're being, so you were talking a little bit earlier about Pinterest kind of getting into, video content, what would you define as like, reels are obviously like a minute long.
What is video content that is good for Pinterest? If someone has video content.
Julia Renee Consulting: Yeah, it's something you kind of need to play around with because I see very different things for different accounts. I will say typically under a minute, people also don't listen with volume on and then Pinterest automatically has them like muted anyway when you're kind of like scrolling through.
So create something that is, a little bit more like eye catching that will, you know, yeah. Maybe doesn't need to have volume to, show whatever you're showing or whatever you're doing. Yeah, I had an account. She was like creating a lot of videos for Instagram of just like her talking and those didn't perform super well because People don't know who she is.
They don't recognize her face because, it's not like on Instagram where, you know, all of your followers, well, not even all of your followers, but mostly your followers are seeing your content, they recognize you, they, have a connection with you, whereas on Pinterest, this is kind of like a cold audience so they're not gonna, really know who you are unless they've been, following you and engaging with your content already.
So, Just keep that in mind that it's a cold audience. They likely can't hear what's going on in your video So you you do want to kind of like have it more visual? And less dependent on sound I also did a Pinterest audit for an account who was using a lot of like the trending sounds from Instagram on their profile Like instagram reels and that was really helping their reels perform, but it did absolutely nothing on pinterest for them so yeah, just keep it more visual before and afters you can also do like, slideshows of Photos that you've done or something like that So it doesn't have to be like you have to create a brand new video all the time You can repurpose your instagram reels do slideshows of photos showing before and afters of products or projects so you kind of experiment to see what works well for you, but those would kind of be my, my recommendations.
Melissa Klug: So I mean, I mean, I think that, that I am very much a proponent of you don't have to use social media to have a successful organizing business. And there are so many, the algorithms of Instagram and Facebook change so constantly. And it's not to say that they don't on Pinterest, but is Pinterest a little bit more of the like, It probably has more of a long tail of like, if you put something up there, it has much greater chance of getting a reach versus Instagram and Facebook.
You have such a short window of time that it might be relevant. Is that fair?
Julia Renee Consulting: Yeah. Yeah. And I mean, whatever you put on Pinterest today, it's not going to like rank on Pinterest tomorrow. It is something that is kind of like more, long term and builds up over time. But yeah, whatever, you're It's, should bring you traffic in the future and it's not something where Facebook and Instagram, it's more like, something that's more timely and then also, stops being seen so quickly.
Yeah,
Melissa Klug: I know. So I'm a big fan of the posting the posting software called one up app. There are a bunch of different posting planally does it as well. Do you recommend some of those things for posting to Pinterest as well? Kind of the auto post? Or do you recommend kind of going into Pinterest and doing it?
I know there's Tailwind also, like, do you have any favorite pieces of software that you recommend?
Julia Renee Consulting: Yeah, so Tailwind is probably the one I use the most. Tailwind was like kind of the first PIMS scheduler and it was like created specifically for Pinterest. So that's kind of like what a lot of people use for Pinterest just because it's, It was the first one that was around.
Planoly I've used. Later I've used, I don't love it for Pinterest specifically. Pinterest does have their own native scheduler. So you can, I think you can schedule up to like 30 days on the Pinterest scheduler. So it's free. If you're looking for just, an easy free option. But yeah, the great thing about, I mean, any of these schedulers and with Pinterest is you can schedule out like a month or two at a time and then you don't have to go back to Pinterest.
Melissa Klug: Until it's time.
Julia Renee Consulting: Yeah, you don't have to think about it. You don't have to like show up and, dance around and, do all these new videos every day or something like that. Like, you can just schedule everything out and then, not have to think about it for another month.
Melissa Klug: Yeah. Well, I love that.
I mean, I would just think that this is the kind of thing. And I mean, I'm going to personally spend some time on it too, because I'm actually first of all, I think every once in a while, you just need something new to concentrate on. I don't know. Just like I'm used to doing all the old stuff. It's a happy place.
It's fun. I really like it. And like every time, like when I have, I like doing home improvement projects and I hate cooking, but I would like to, I would like to. That makes sense. And I think especially because it's at least at the time we're recording this, it's the holidays and I tend to use Pinterest more on the holidays because I'm like, I'll get an idea of like, Oh, I'm gonna make cinnamon rolls from scratch, whatever.
Like Pinterest, like you said, it's fun. Like it's, it's not a platform. I think like you can experiment with it. What's the worst thing that will happen, right? Like just experiment with it, play around, figure out how to post. And then you might have one of those things that, sticks around for 10 years or whatever, which is crazy and cool.
Julia Renee Consulting: Yeah. And kind of just made me think of it talking about like with seasonal content. But yeah, it's, it's. Pinterest is really great for seasonal content. People start searching for Christmas stuff in like August, I think on Pinterest. So you do need, if you do have seasonal things, which I'm sure like January and also like spring cleaning are huge topics where we're gonna Make sure you get that content up on Pinterest at least, like, two months before, the searches are really going to start happening so that way it gives it time for Pinterest to start ranking that pin, and, when people are ready to search for it, then your pin is already, ranking higher than if you just, like, post something for, this is Thanksgiving week that we're recording this, so if you're posting on, I don't know, organizing your Thanksgiving spices or something like that today it's not going to have enough time to be ranking before people are searching for it, the day before Thanksgiving.
Melissa Klug: It'll rank for next year, but not for this year. Yeah.
Julia Renee Consulting: Yeah.
Melissa Klug: No, that's a really good point about like, doing it early because it's sort of like, I remember one time, this is a thousand years ago at one of my old jobs. Somehow I found out that like, Hershey's starts making Christmas candy in like February.
And for some reason that like weirded me out. I don't know why. But, but yeah, you have to think about it in advance because if you're thinking about it around the same time, it's already too late for these things. As I tell people a lot, the tentacles of the internet take some time,
Speaker 4: like
Melissa Klug: not a magical instantaneous thing, which is very frustrating to a lot of people.
You have to let the machine do its work, and you have to give it that time. So yeah, having a schedule in advance, which is You know, can be challenging, but, but there's tons of seasonal content. So you've got holidays tons of great organizing content about the holidays and especially also Halloween is a huge decorating holiday now.
So in terms of organizing, so you can start thinking about Halloween, you can think about a schedule of like back to school, Halloween, Thanksgiving, Christmas, new year's resolutions, spring cleaning. Like you can get a really nice schedule of organizing content, build up and ready to go a couple months in advance.
Julia Renee Consulting: And Pinterest has a tool called Pinterest trends. It's just trends. pinterest. com. And it's kind of like their keyword research tool. I will say they don't have like the most information yet. It's still fairly new. So like the more specific topics you may be searching on there and they might not have information.
But if you do want to like, just search, like, holiday decor organizing or something like that. You can see when the, when the searches start to pick up or when they quote, trend. So that way you know, like when two months before then is when you need to start having that content on Pinterest.
Okay.
Melissa Klug: Can you talk a little bit about so obviously Pinterest is a worldwide search engine. And so when we think about, organizers who want to do, let's say your primary tool is in home organizing in your local community, can you talk about why this is still, even as a global tool, like why it is good for SEO for local in, in home services?
Julia Renee Consulting: Yeah, so specifically for SEO, the more quality traffic you get back to your site, the more it's going to help your rankings. Because, this is something that Google can see, how many people are getting to your site, how long they're staying on your site, how many, different pages or posts that they're going to.
So, So that is going to help your rankings over time. And then if you are trying to like really reach that, local audience, it's harder to do that on Pinterest specifically. Like people aren't going to Pinterest to search for like, Philadelphia organizer. But you can use your blog posts to kind of, help lead those more local people to you.
So if you, live in Florida, don't write about like, how to organize your like, winter snowplow or your winter boots or something like that, like, talk about how to organize your beach towels. Something that's like a lot more specific to your region to help, get those local searches back to your website.
And you're not going to, be reaching as many people who live, in like Canada or something. for listening.
Melissa Klug: SEO, basically anything that helps your SEO is going to help random strangers on the internet find you in your local area. And it's, SEO has so many different factors. And I think that we've gotten a little bit, like what I'm seeing now is I think a lot of organizers are like, well, I've, I've done, I've done kind of the basics, but you need to keep doing more stuff.
Like, unfortunately, there's, there's more competition and there's more complexity. And so anything you can do to increase your SEO is going to help all of these things work together to help you rise to the top of those rankings.
Julia Renee Consulting: Yeah, and even just going back to the importance of blogging, like, the more often that you're putting content on your website, the more often Google's going to come back to your website and crawl it, so the more often Google's going to be seeing your website and, the more keywords that you have, the opportunities to rank for, so, there are lots of, lots of SEO benefits for blogging and then also getting that Pinterest traffic.
Yeah.
Melissa Klug: Okay. So just really quickly. So we, we have, let's say you write a blog post, please write a blog, please. Okay. Let's say you write a blog post and you're going to also put it on Pinterest. If you had, if you could just wave your magic wand and everybody loved blogging and nobody got annoyed when you said, please blog.
And no one said, I don't know how to write. No one gave you all these excuses. How many times a month would you suggest? Blogging for a professional organizer in a perfect world.
Julia Renee Consulting: Yeah honestly, I would say even in a perfect world, like twice a month, like I don't need to go crazy and write every day. Definitely focusing on quality over quantity.
And like writing, at least like at least 800 words per blog post. And yeah, I think twice a month is pretty good and I think manageable for most people, even just once a month. If you are able to do more than that, that's great. But I know if I tell you to do once a week, then you're going to, either never ever do it or do it for a month and then never touch it ever again.
Here's
Melissa Klug: what, here's the advice I have been giving people. And by the way, I follow my own advice on this. Not as frequently as I should. I have said, okay, let's say, let's say it's once a month. You said you want to just meet the bare minimum that Julia and I are both asking you to do, which is one time a month.
Go somewhere for a day, like coffee shop. If you can take yourself out of town and get a hotel room, even better. Or in town and get a hotel room. I don't care, but just do it. To spend one day writing all those blog posts,
Speaker 4: you
Melissa Klug: can do it. You really, really can. And just get them all set up and all done.
And then you don't have to think about it again. Or even if you did half of a year, even if you did six months at a time, let's say you did two a month, six at a time, six months at a time, just do it all in one fell swoop. If you can make them really good quality and then you don't have to worry about it again.
Julia Renee Consulting: Yeah, yeah, and definitely getting out of the house like to a coffee shop or something is really helpful for like writing because yeah, just getting out of your environment is helpful. I always had to do that when I was studying in grad school. I'm like, there's something I really need to focus on. I need to like leave the house.
Melissa Klug: I have to have I don't know if this is just like I think it's probably person by person. I have to have a change of scenery if I'm like really going deep on something. Yeah. Like, sometimes I even just move around my house. Sometimes that's enough to do. Like physically, I have to get in the car and go someplace.
Here's my new hot tip that no one asked for. Public libraries. I
Julia Renee Consulting: was just thinking about libraries. Yeah, they're great.
Melissa Klug: The libraries around me and I, I know that it's probably different, but based on where you live, I have some beautiful libraries near me. And guess what they are? They're quiet.
They're really nice. They have lots of lots of amenities. A lot of libraries now have actual like quiet rooms like study rooms that you can rent out so it's perfectly silent as opposed to like currently have a loud dog like snoring underneath whatever. So yeah, that's my that's my hot tip for you. Just get out of the house, go to the library.
Yeah,
Julia Renee Consulting: that's a good one.
Melissa Klug: Yeah. So, okay, rank for me. This is like, this is like putting you on the hot seat. Rank for me, if you, again, in your perfect world, you have people that are working on their SEO. Where would Pinterest rank for you in terms of like, I mean, websites first, probably. Where would Pinterest rank for you?
Would it be second? Over like, Instagram, Facebook, other things?
Julia Renee Consulting: Yeah, if you are focusing on creating blogs, I would rank Pinterest second if that's something that you're still kind of like, this is month number one of writing one blog post a month I'd probably like get a couple of blog posts under my belt start creating pins for them in the meantime, like, yeah, focusing on Instagram and Facebook.
But if you do have 10 years of blog posts that you can put on Pinterest, I'd, I'd jump on there today. Okay. I love that.
Melissa Klug: Even if you had, I feel like even if you have 10 blog posts total from your whole like business, you could go put 10 pins up there, probably find some other content. There is so much content that you have that you probably just can repurpose.
Go mess around with it, go put some stuff up, see what happens. Like just get to practice and get out there and start doing it.
Julia Renee Consulting: And you can always create more than one pin per blog post. So if you do want to create, like, have a system where you create one graphic for a blog post and then have like, maybe a graphic showing a before and after that you feature in the blog posts.
And then also just like pin photos of your work that, are related to the blog post. You can like. You can knock out like 50 pins very quickly.
Melissa Klug: You can take one piece of content and just do a ton of different things with them. Okay, that is genius.
Julia Renee Consulting: So it is, you don't want to have to worry about doing it yourself.
I do Pinterest management. So that's where I take care of like literally everything with Pinterest. So setting up your profile, cleaning it up. If you've had a profile for a long time, cleaning up those boards, creating new boards, Doing keyword research for your content, creating those pin graphics, and then getting everything scheduled out, writing the pin titles, pin descriptions, so like, you literally don't have to touch Pinterest.
Melissa Klug: You can't have to do
Julia Renee Consulting: a single thing. Yes. So if you don't want to do Pinterest but you know, it can really help your business, then that's what, I'd recommend. I do also have a service that's kind of like a hybrid DIY done for you. So if you want to do Pinterest yourself, but just like kind of getting started seems overwhelming
Melissa Klug: Is this like a part of your job that is really fun?
Like just when I think about your job, like is this a part where you're like, hey, this is a really fun part of what I do?
Julia Renee Consulting: Yeah, I really love Pinterest because it is kind of a little bit of like analytical doing keyword research, finding keywords part, but then it's also like creative with like creating the pin designs and, kind of experimenting with different things like that.
So I do find Pinterest really fun. I do also find SEO fun. I know a lot of people don't, but I think that's fascinating. I mean, like,
Melissa Klug: I don't know nearly as much about it as you do, obviously. But I, I love it because it is, it's a little bit like it's, it's strategic and it's a little bit of a game and it's a little bit of like, like you have to, to play around with it and experiment a little bit and the rules change all the time.
And it's just, it's it's never ending amount.
Julia Renee Consulting: So I do, I do kind of like, Okay. See it as a game because even things just like writing meta descriptions I'm like, okay How can I like fit everything that I want to say within a hundred and sixty characters and like yeah You know playing around with all these different wordings to try to find like the perfect one.
And yeah, I think it's fun
Melissa Klug: No, I think so, too I think that's sort of like one of those things that you know, like I Could like, if you told me I had to be an accountant, I'd be like, no, please. Like literally anything. No, thank you. But I think that's an example of everybody, all of us at like, we're in the career we need to be in because we find certain things fun that other people would find 0 percent fun.
Like I have a lot of clients who were like, I would never want to be an organizer. I don't understand how you see this. I don't understand how you See a path through this. I don't and I'm just like, Oh my gosh, it's just like Tetris. I think it's great. So I love that you love SEO because so many people are like, I think about it.
So we're on the right spaces for us, which I love. So yeah, definitely. Where can people find you? On the internet.
Julia Renee Consulting: Yeah, so you can find me at julia renee consulting.com. My Instagram is also at Julia Renee Consulting. My email is julia@juliareneeconsulting.com. So everything is is the same across the board's.
Melissa Klug: Well, and I said this the last time you were on, but I mean, please follow you, you are a great Instagram follower or a great Instagram follow, I should say, because you have such great content. And so really like, if you're just, kind of getting your feet wet, if you're newer to the industry or even if you're established, you, I love your Instagram because it really has things.
And,
So if you are kind of looking for some of those tips and tricks, but I also recommend. Getting on board, figuring out, if this is something that you just can't figure out on your own, that there's a reason that experts like Julia exist to do it for you and to do it well. And to get you up and going versus, being a year down the road and going, Oh, I should probably look at that Pinterest thing.
So,
Speaker 4: yeah.
Melissa Klug: All right. Is there anything that I did not cover that you wanted to, did I miss anything?
Julia Renee Consulting: Well, I think so. Yeah, just, yeah, if you get started on Pinterest today and you should be seeing traffic a year for net from now rather than if you wait a year and you're not going to see anything from Pinterest yet.
Melissa Klug: That is a great point. Yeah, getting started today is a great thing to do. So I'm going to take my own advice and I'm going to get started on a couple today. I will be the guinea pig. I will do it first. And then everyone else. Can, can follow along. So, we will link all of Julia's information in our show notes including her couple of those blog posts that she talked about.
So just hit down if you've never hit show notes, by the way, there's a ton of information in show notes. It's sort of like a description on Pinterest or YouTube or any of these other things. There's a ton of stuff in the show notes that tells you exactly how to get in touch with all of our guests. So you can just do a quick little click and you will be right over to Julia to help you with Pinterest.
So, well, thanks for coming again today and thank you for your dedication to professional organizers and making sure that people can find them on the internet.
Julia Renee Consulting: Yeah, thanks so much for having me again.
Melissa Klug: We appreciate it.
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